Project Proposal 4.0


Working Title:  Don’t Have Nightmares 0.3: Disruptive Technologies

Aims and objectives:

To create a persuasive narrative which explicates how technology is increasingly changing the shape in which we process information which is affecting the ability to concentrate (Carr, 2010) in isolation with text for long periods of time. Douglas Rushkoff adds, from his book, Present Shock: When Everything Happens Now also adds, ‘we are all now “presentists” locked in a mesmerizing loop of tweets, updates, emails and instant messages’    

Researching and analysing persuasive narratives in public information films will be a basis for the project. The narrative will inform the viewer by mixed media (animated visuals, live action, sound bites and voice-over narration).

Contextual research investigates reading as a process , the cognitive process when reading paper books, comparing and contrasting to e-reading. Interviews with professionals will be conducted in related areas of investigation.  Though it is not exclusively related to my project, researching artists that have interpreted other Internet issues such as cyberbullying , predators,  gaming , the broadcast yourself culture, sexting and damaged reputations, in their practice will benefit my project.

The project will involve animation experimentation using selected animation techniques such as rotoscoping, graphic interchange formats and motion tweens. Relating to my Research Paper, research will investigate selected animated, live action public information films from the 1970s to the present day. as well as pictorial advertisements used for persuasive purposes. Interviews will be conducted with professional bodies in related areas of investigation.



Animation/Film process:

1: Live action footage shot and edited/ 2: footage is rendered and coloured using Adobe Animate CC/ 3: Renderings textured and edited in photo editor software/ 4: Film edited in Adobe Premier

Artwork considerations: Style of character and background drawings, duration of animation, visual effects, colour gradients, using texts, blurs and explorations in alternative rotoscoping techniques and styles.

Sound: Experimenting with layered sound such as voice-over narration and ambient sounds.  Collected sound from can be downloaded legally. A collaboration with an experienced sound designer is considered. The collaboration will involve experimenting with sound effects (isolated sounds, foley sounds etc) to more technical areas in the sound process (sampling, reverb, timbre, transients etc).

All aspects of the methodology process to be recorded on blog for assessment purposes. Links should be clear ensuring organisation and coherency.


An animated infomercial is intended though the form could result in a series of sequential narrative images.

Work Plan

I don’t have a systematic work plan. However, most of my productivity will be during the following dates (Sep-Nov 2016, Jan-May, 2017). Reading related subject matter will be during term times. While working, I have considered strategies to turn disadvantages into advantages. For example, research methodologies (surveys and collaboration). I can get qualitative data from my work colleagues. I work with people who are currently practicing artists or have creative backgrounds; musicians, painters, performance artists, documentary film makers, fashion writers etc. I can openly discuss my project in order to gain stimuli, alternative view points and inspiration.


Public Information Films used to evoke fear both psychologically and persuasively and extensive research in the following areas:

Selected British Public Information Films (primarily 1970s) – Live action and animated films made for persuasive purposes

Child narrators used in persuasive narratives

Issues within Narrative:

The narratives will argue whether e-reading is more damaging than paper reading. The project will also challenge whether animated visuals are more evocative than live action in a persuasive context.

Are animated public information films persuasive?


Historical: Public Information films since 1970. Why since 1970? ‘a period now considered the golden age of the public information’ Katy McGahan  BFI  (

Psychological fear in public information film narrative. Selected iconic public information films will be investigated. Techniques and methodologies film makers employed in order to persuade their audience. Examine how fear is used to persuade and create awareness in pictorial advertisements and public information films.

Contemporary & Issues: Classic British public information films built a foundation for contemporary public information films. Contemporary public information films are still very influenced by the classics. The end result being a horror genre narrative with comical and cliché characteristics. With the advancements in film graphics and digital effects, why have the contemporary British public information films lost their appeal since the golden age of the 1970’s public information films? The question will be answered by analysing contemporary trends within narrative and innovation in graphics and digital effects. The Charley Says  series were very popular public information films during the 1970s. How did the creepy cut-out figures with a chilling child narration disturb us yet perversely appeal to us? Why is animated horror viewed as a popular entertainment only for children?



Digital (Visual) Culture

The Internet is Not the Answer- Andrew Keen (2015)

The Cult of the Amateur: How Todays Internet Is Killing our Culture-Andrew Keen (2007)

The Shallows: How the Internet is making us think, read and remember-Nicolas Carr (2010)

The Glass Cage: Where Automation is Taking Us-Nicolas Carr (2015)

Present Shock: When Everything Happens Now- Douglas Rushkoff (2014)

Who Owns The Future? – Jaron Lanier (2013)

Digital Art- Christiane Paul (2003)

The Language of New Media- Lev Manovich (2002)

Learning with Animation: Research Implications for Design-Richard Lowe & Wolfgang Schnotz (2008)

The Face of Britain: The Nation through its Portraits- Simon Schama (2015)


Film Studies and Fear Theory

Shadow of a Mouse: Performance, Belief and World-Making in Animation-Donald Crafton (2012)

Animation Unlimited: Innovative Short Films Since 1940-Liz Faber & Helen Walters (2004)

Understanding Animation-(1998) Paul Wells

The Science of Fear: How the Culture of Fear Manipulates Your Brain- (2009) Daniel Gardner

Scholarly Articles

The Art of Persuasion: A critical survey of British animated information films 1939-2009- Kerry Drumm (2014)

Double Take: Rotoscoping and the Processing of Performance – (2008) Kim Louise Walden

From Shadow Citizens to Teflon Stars: Reception of the Transfiguring Effects of New Moving Image Technologies- (2006) Lisa Bode


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