Sunday, October 12th
I arrived at the Rat Hole gallery in Omotosando at 10:00 a.m. , only to find out that the gallery opens at 12:00. Rather than hang about in a cafe for a few hours, I thought this would be a good opportunity to go on a photo shoot around the Omotosando neighborhood. Omotosando is a mecca for high fashion designer clothes and accessories.
Here, you will find the latest garments from designers such as Issey Miyake, Miu Miu, Prada etc. The area encompasses an urban cool, power and chic aesthetic. However, I found these architectural structures all a bit overbearing though it was very absorbing watching the designer clad Tokyoites strutting around the Omotosando `catwalk`
After walking through a few streets, I was amazed by the large expanses of glass used by each shop to display their goods; I was impressed too by the innovative shop displays. The Prada building being a noticeable example and visually stunning. As I looked through the glass, the mannequins and goods became distorted; losing their representation . An attractive concept to entice the consumer? I thought so, and I gained some visual ideas for my own project .
Just round the corner, Educate Yourself, employed a telephone box-looking structure display detached from the shop.Interesting. Other familiar themes involved using graffiti, retro designs, industrial settings and the use of historical characters (samurai) in a sporting context. Funny! Overall, it was a well-spent few hours and the shoot has encouraged me to do more shop fronts in unfamiliar neighborhoods around Tokyo.